透過良好的策劃及管理內外溝通,建立與持份者互相了解的關係,塑造穩健的企業形象。
Establishing favorable, mutually understanding relations with stakeholders and creating sound corporate image through the organization and management of internal and external communications activities.
 
企業形象塑造及管理
網站製作及管理
Image Building and Management  
Website Design and Management  
 
廣告製作及宣傳
企業活動統籌及執行
Advertising and Promotion  
Corporate Events Management  
 
宣傳產品文稿撰寫
 
Product Promotion Materials Writing  
 
 
 
 
 
針對投資者關係需要,建立企業與投資者的溝通渠道,透過傳達企業訊息,助客戶拓展投資者網絡,建立股東互信關係。
Establishing effective communications channel with shareholders and investors through tailor-made IR campaigns, in order to enlarge investor base and develop mutual trust with shareholders.
 
投資者資料庫建立及管理
股東識別報告
推介材料撰寫
企業通訊製作
Investor Database Management  
Shareholder Identification  
Corporate Presentation Materials Preparation  
Newsletter Preparation  
 
投資者推介會
投資者意向調查
反向路演及考察
股價監測報告
Investor Presentation and Roadshow Arrangement  
Perception Study  
Reverse Roadshow Arrangement  
Daily Stock Reports  
 
一對一投資者會議
年度投資峰會及論壇
分析師研究報告收集並總匯
 
One-on-one Investor Meeting Arrangement  
Investment Bank Summit Meeting/Forum  
Research Reports Compilation  
 
     
 
 
與媒體建立並維持良好關係,不但有助提升企業形象,更能於突發事情發生時,有效並適時發佈訊息,扭轉局勢,化危為機。
Establishing long-term relations with media as well as distributing accurate and timely messages, in order to strive for the best return of communications.
 
媒體資料庫建立及管理
新聞稿及宣傳材料撰寫
危機公關管理
Media Database Management  
Press Release and Promotion Materials Preparation  
Crisis Management  
 
新聞發佈會
媒體考察
股評家資料庫管理
Press Conference  
Media Site Visit Arrangement  
Stock Analyst Database Management  
 
媒體專訪
媒體報導監測報告
 
Media Interview Arrangement  
Daily News Clippings Report  
 
 
     
 
 
按上市進度制定全方位財經公關計劃,以高知名度、高透明度及高投資價值的企業形象吸引潛在投資者。
Formulating all-rounded IPO financial PR programs, establishing popular, transparent and attractive corporate image in order to capture potential investor’s attention and maximize corporate value.
 
上市財經公關工作方案制定
專業培訓
IPO Financial PR Program Planning  
Professional Training  
宣傳方案策劃及執行
宣傳資料設計及製作
(招股書封面、企業宣傳片、推介
資料、 宣傳廣告、公司網站、版
面預訂等)
Marketing Planning and Execution  
Production of Corporate Promotional Materials
(Prospectus Cover, Corporate Video, Corporate Brochure, Advertising, Company Website, Newspaper Advertising Placement etc)
 
 
媒體監察及傳媒查詢
大型活動統籌及執行
(投資者午餐會、新聞發佈會、
上市儀式及上市祝捷晚宴)
Media Monitoring and Press Enquiries  
Events Management and Execution
(Investor Luncheon, Press Conference, IPO Listing Ceremony, IPO Celebration Banquet)
 
 
     
 
 
透過細心策劃的路演,向海外的基金經理及分析員進行直接面談,加深資本市場對企業的了解之外,亦能拓闊投資者網絡。
Tailor-making roadshow programs and events in order to communicate with target global institutional investors, further demonstrate corporate value and extend investor network.
 
路演行程編制及更新
提供路演培訓及危機處理方案
海外新聞發佈會
(跨國多地視像會議)
Roadshow Schedule Planning  
Roadshow Training and Crisis Management  
Overseas Press Video-Conference  
 
一對一投資者會議
後勤支援
(航班、住宿、簽證及交通等)
 
One-on-one Investors Meeting  
Backup Support
(Flight Booking, Accommodation Arrangement , Visa Arrangement and Transportation Arrangement)
 
 
定價會
海外會議活動統籌
(大型午餐會及小型推介會)
 
Pricing Meeting  
Overseas Conference Arrangement
(Investors Luncheon / Presentation)
 
 
     
 
 
提供專業金融策略及業務方案意見,以達致企業發展目標。
Accomplishing corporate development goals with our professional consultations and business advisory service.
 
市值管理
業務發展項目建議
(上市集資 / 收購兼併 / 資產重組)
Market Capitalization Management  
Business Development Consultation
(IPO listing / M&A / Asset Reorganization )
 
 
適時消息公布
時間表 / 項目進度籌劃及推進
Timely Release of News / Information  
Schedule / Projects Planning and Execution  
 
實地考察及報告撰寫
財務顧問 / 潛在投資者會議安排
Site Visit and Report Preparation  
Financial Consultation / Arrangement of Meetings with Potential Investors  
 
     
 
 
擬定危機處理計劃預案,在突發情況的關鍵點向受影響的持份者、媒體發佈訊息,減低危機對企業的負面影響,維護企業聲譽。
Preventing and identifying crisis through the development of crisis management plans. Accurately disseminating effective messages to affected stakeholders during crisis in order to minimize negative effect and rebuild sound corporate image.
 
危機來源確定
管理層/發言人應對培訓
Crisis Diagnosis  
Management/Spokesperson Response Training  
 
資訊及媒體報導收集分析
新聞稿/新聞發佈會/電話會議
Information and News Analysis  
Press Release/Press Conference/ Conference Call  
 
協助草擬危機處理策略
即時監測、管理媒體報導回饋及分析
Crisis Management Strategy Planning  
Real-time Monitoring, Media Response and Analysis  
 
     
 
 
為企業或產品作調研,並確立準確的市場定位,以獨特創新的推廣計劃接觸目標群眾,贏取市場關注。
Developing accurate marketing research and corporate/product positioning, implementing innovative and distinctive promotion plans to reach and address the interest of target consumers.
 
深入市場調查
舉辦大小型品牌/產品推廣活動
In-depth Marketing Research  
Brands/Products Promotion Event  
 
設定品牌/產品定位
社交平台宣傳
Brands/Products Positioning  
Social Media Promotion  
 
制定中長期市場策略
廣告宣傳
Long-term Marketing Strategy Development  
Advertising  
 
     
 
 
從前期的執行至活動當日的流程,細心、體貼及專業的統籌管理,能夠協助活動順利進行。
Developing and preparing prudent execution plans, successfully accomplishing promotion goals and maximizing promotion effectiveness.
 
活動方案統籌及執行
場地預訂及監控
活動流程跟進及統籌活動監控
Events Planning and Execution  
Venue Reservation and Follow-up  
On-site Event Management  
 
制定分工細明
嘉賓邀請
 
Events Proposal Preparation  
Guests Invitation  
 
 
主題構思
邀請函及宣傳材料設計及製作
 
Events Theme Design  
Invitation Card and Publicity Materials Design and Production  
 
 
     
 
 
知己知彼,百戰百勝,全面掌握香港投資市場的運作、香港媒體的模式及特質等,方能在溝通互動過程中揮灑自如,準確傳遞目標訊息,為企業形象締造穩健基礎。
Imparting professional and basic communication concepts and coping skills to related parties, including stakeholders. Accurately disseminating planned messages, further helping the establishment of sound corporate image.
 
資本市場概況
演說表達及應對技巧
Overview on Capital Market  
Presentation Skills  
 
敏感資訊披露原則
香港傳播媒體介紹
Principles of Sensitive Information Disclosure  
Introduction of Hong Kong Media  
 
投資者關係溝通技巧
媒體關係應對
Investor Relations Communication Skills  
Media Training  
 
     
 
 
 
辦公地址 : 香港荃灣海盛路3號
TML廣場18樓D2室
Address: D2, 18/F, TML Tower
3 Hoi Shing Road, Tsuen Wan, HK
電郵 Email: info@chivik.hk
電話 Tel: (+852) 3955 0535
傳真 Fax: (+852) 3568 6928